Blackletter Group is a team of marketers, strategists, and creatives bound by a common belief in thinking differently and challenging the status quo to help drive results for our clients.
Our Services
Strategy
We do not have a one-size-fits-all philosophy. We develop thoughtful and insightful strategies built solely around our clients’ specific needs and goals. We are able to consult at a high level, or become an extension of our client’s team working side-by-side to create great results.
Market Research
Brand Perception Research
Ideation
Insight Mining
Consulting
Branding
Crafting brands that tell compelling stories is at the heart of what we do. When done right, branding sets the foundation that successful marketing programs can be built upon. Doing right by our clients means listening and learning, and then infusing truth and authenticity into their brand.
Brand Strategy & Development
Positioning & Naming
Creative Direction
Logo Design
Visual Identity System
Marketing
We believe that successful marketing only requires two things: creativity and commitment. Creativity so that marketing campaigns can connect, resonate and attract attention. And, commitment because the only way a marketing campaign will gain traction is if it stays the course and constantly adjusts from results.
Inbound marketing
Social Media Management
Website Design & Maintenance
Content Marketing
Campaigns & Activations
Core Team
Bobby Senaha
CEO
Bobby founded Blackletter Group (BLG) to help local businesses tell their story. Before BLG, Bobby was the Publisher of Hawaii Business (HB) magazine, where he cultivated strong relationships with key business and media leaders in Hawaii, as well as on the mainland. His leadership successfully shepherded HB’s brand out of a down economy and into the magazine’s most profitable years through his focus on innovation and digital transformation.
Christine Lau
Vice President
Christine enjoys fine-tuning every project to ensure the highest level of quality. Prior to joining BLG, Christine was the regional Marketing & Communications Director for the U.S. Tennis Association, where she oversaw marketing campaigns for international sports events. Having earned both her Bachelor's and Master's degrees from the University of Southern California, Christine brings the Trojan spirit of “fighting on” to our team.
Randy Enovejas
Brand & Marketing Director
Randy helps craft compelling and inspiring brand stories for Blackletter Group clients. For the past several years, he has worked in the financial services industry helping several local banks and credit unions develop integrated marketing and advertising campaigns. Randy brings a creative curiosity to the team and believes that constantly questioning convention produces better results.
Alex Sikora
Creative Director
Alex brings an infectious enthusiasm to all of BLG’s projects. Alex started his career on the east coast working on brands like PepsiCo and Frito-Lay, before heading to Chicago to open a new agency office for Kellogg’s portfolio brands. In 2018, he landed in Hawaii after a few years in Chicago and joined BLG. With a strong design background and passion for all things creative, Alex elevates our creative process and output.
Natalie Kwon
Account Coordinator
Natalie is passionate about the creative process of telling stories through marketing. She graduated from the Shidler College of Business at the University of Hawaii at Manoa with degrees in Marketing, Human Resource Management, and International Business. During that time, she worked in marketing and event planning for companies including American Savings Bank, The Wedding Ring Shop, and Elizabeth Mott LLC. With a Generation Z upbringing, diverse industry experience, and countless hours of scrolling on social media, Natalie offers a new perspective in the evolving world of marketing and digital media.
Lennie Omalza
Content Creator
Lennie creates engaging content for Blackletter Group clients in the form of web stories, social media posts, newsletters, and more. She earned her BA in journalism from Hawaii Pacific University before spending eight years at aio Media Group, formerly known as PacificBasin Communications. During her time there, she worked in the editorial, marketing, and sales departments at Honolulu magazine, Hawaii magazine, and Hawaii Home + Remodeling magazine.
Let’s get started.
Office: 560 N. Nimitz Hwy., Suite 117A, Honolulu, Hawaii 96817