Brand Strategy, Messaging, Visual Identity, and Marketing Communications

From its start as a small office in Kailua-Kona in 1994, ProService Hawaii has grown into the state’s leading provider of HR solutions for local businesses—supporting thousands of employers across industries with payroll, benefits, compliance, and more.

The Challenge

Even with a strong reputation, ProService’s brand wasn’t doing it justice. Inconsistent messaging and a lack of visual cohesion left the company with a fragmented presence—making it harder to communicate their value clearly to clients, prospects, and even internally.

The BLG Difference

Rather than reinventing the wheel, we helped ProService clarify and elevate what was already there—strengthening the foundation so the brand could scale with confidence.

• Messaging & Voice: We refined the brand’s tone to reflect ProService’s personality: smart, supportive, and local. This helped align teams and ensure the company showed up consistently across all touchpoints.

• Visual Refresh: We guided updates to the brand’s visual identity to bring it up to date—simple, modern, and grounded in trust.

• Marketing Foundation: With a sharper voice and a stronger look, ProService had what it needed to reintroduce itself to the market and move forward with clarity.

The Outcome

Today, ProService continues to lead with impact—and now, their brand reflects the same clarity, confidence, and care they deliver to clients every day.