ProService Hawaii

What started as a small, one-office shop in Kailua-Kona in 1994, ProService Hawaii has grown into the preeminent provider of human resource solutions to small businesses across the state.

The Challenge

Despite ProService Hawaii’s stellar reputation, inconsistencies in messaging and communications, and a lack of cohesiveness resulted in a poor and often confusing brand identity in the marketplace.

The BLG Difference

BLG helped bring ProService Hawaii’s brand to life by better defining and polishing what was already there. Strengthening their brand foundation by developing an appropriate tone and voice was key to reintroducing ProService Hawaii’s brand into the market with a refreshed, contemporary visual identity and a solid platform for future marketing communications.